Logan Petit Lot

Logan Petit Lot seeks to innovate the nut butter industry, prioritizing change after a century of unchanged methods. With a focus on honest nut sourcing and small-batch production, they aim for exceptional taste, health, and ethical practices.

For the creation of the packaging and visual identity, I was inspired by their commitment to sustainable small-batch production without compromising quality, while crafting unique nut butter flavors. I aimed to reflect this dedication by creating a simple, flexible system while also adding a touch of fun and yumminess to complement their original flavors.