Joanie is a designer and art director from Montreal who creates for positive change and takes a meaningful stand by instilling awareness through her work. Open-minded, she always gives herself the opportunity to collaborate with others because she believes that design is powerful when ideas are united. Her intention is to continue to challenge trends and limits of design through craftsmanship while ensuring that each idea tells a purposeful story. Her approach is often editorial, colorful, and artistic. She also co-founded Echelles, an editorial collective born out of the desire to create an accessible platform for all, and develops publications whose goal is to observe, understand, and make the general public aware of the social issues that design raises.