Joanie is a Montreal-based designer and creative director passionate about storytelling, editorial design, and beauty. She combines artistic practice, typography, and the power of collaboration to create unique, thoughtful, and timeless work. With an open mind and a dedication to meaningful design, her approach challenges trends and pushes the boundaries of design through craftsmanship, ensuring that every idea tells a purposeful story.

Founder of Bobbilibris Press, a publishing house born out of a deep love for books and a mission to both share and create new works. Rooted in personal stories, Bobbilibris celebrates beauty and materiality while supporting artists, designers, and visionary minds in bringing their projects to life. Dedicated to preserving and archiving literary works, Bobbilibris tells stories that leave a lasting mark.

Her journey began in the printing industry, where she co-founded Echelles, an editorial collective driven by the desire to create an accessible platform for all. Echelles develops publications aimed at observing, understanding, and raising awareness of the social issues that design brings to light.

Specialities

  • Branding 360º
  • Bespoke Identity
  • Editorial Design
  • Packaging
  • Art Direction
  • Print Design
  • Type & Lettering

Books on the Shelf

  • Just Kids - Patti Smith
  • The Artist Way - Julie Cameron
  • Bibliographic performances - Janelle Rebel
  • Reaching Beyond -
Daisaku Ikeda
  • Public Library - Ali Smith
  • Be Here Now - Ram Dass
  • Seing Making Room for Thought - Susan Buck

Dedicated to an artistic approach, I am always exploring different paths, pouring my heart and soul into everything I do.

I am, first and foremost, a book lover who finds inspiration in the navigation of a book—the stories they tell and the choices they reflect. I draw from the past and archives to create work that remains relevant, meaningful, and anchored in deep roots.

✰ Founder of Bobbilibris, an inspirational platform that celebrates the love of books and the stories behind them. Bobbilibris is a space for bibliophiles and creatives, curating unique books each month, hosting workshops, and fostering a community that shares a passion for printed art. With a mission to inspire and break away from the homogeneity of the web, I wish to bring people together through the exploration of books and the creative universes they hold.