Snugbug

Snugbug is all about cozy, flattering knits with a playful twist—feminine silhouettes, fuzzy textures, and designs that feel like a warm hug. From naming and crafting a bespoke typography logo with buggy charm to designing whimsical 3D bugs that bring quirky, playful energy balanced with an editorial POV—and the adorable, cutie-weirdo caterpillar icon—every detail embodies the magical balance of whimsy, snugness, and the carefree essence of girlhood. This project was a journey of embracing playfulness in creation and deeply connecting with emotion.